Grad student coordinates social media for anniversary of Wilderness Act

Graduate student Kasey Rahn with Smokey the BearJ-School graduate student Kasey Rahn has been managing the social media pages for the 50th anniversary of the Wilderness Act, which has taken her to all the way to New Mexico and back.

Rahn manages the 50th anniversary Facebook, Twitter and Instagram accounts and is responsible for researching, drafting, and posting interesting and engaging content about wilderness and events that have happened to celebrate the anniversary. Rahn was hired for the paid internship position for Wilderness50 in May, which is funded through the Wilderness Institute at the University of Montana.

At the National Wilderness Conference held October 15-19 in Albuquerque, she was responsible for taking pictures and making posts about things happening at the conference.

“Traveling to New Mexico has been one of the highlights of my semester so far,” Rahn said. “It was a crazy week. I was constantly running around, live-tweeting events, and taking photos. I pretty much got to see and go to everything, including several really cool field trips around New Mexico.”

The social media blitz she put together for the day of the anniversary on Sept. 3 is also a highlight of her time as the social media coordinator.

“I had posts running every 10-30 minutes on Facebook and Twitter,” Rahn said of the social media blitz. “We got a post reach of over 91,100 people that day.”

Rahn also blogged for Orion Magazine, the 50th Anniversary of the Wilderness Act’s media sponsor, and wrote a particularly heartfelt piece on how she came to love wilderness, said Lisa Ronald, communications coordinator for the 50th Anniversary of the Wilderness Act.

“Kasey has done an extraordinary job,” Ronald said. “She's creative, articulate, responsive, and motivated to take the initiative on new projects or ideas.”

Rahn said that the position has taught her that effective communication is a valuable tool that is often underutilized.

“Being a communications intern for Wilderness50 and coordinating the social media has been a great experience so far,” Rahn said. “I came into the job not really knowing what to expect, and I've really enjoyed it. It's blossomed into a much bigger opportunity than I anticipated.”

- posted on 11/14/14 -